https://www.joywittyblog.com/playlab daily 0.75 2024-10-14 https://www.joywittyblog.com/playlab/day-5 monthly 0.5 2024-10-11 https://www.joywittyblog.com/playlab/day-4 monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/cdaa9ea1-3635-4c76-b2aa-e947622c9f59/Screenshot+2024-09-30+at+11.35.31.png Play Lab - Day 4 - Make it stand out This was our story board or "visual territory" that we then passed on to another group of triangles. In tern, We were passed to us a story and from that we made a visual territory. https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/d566326d-127d-4cbc-9a82-df0a6b103710/play+lab+day4.png Play Lab - Day 4 - Make it stand out This is our Visual Territory. At the end of the day we decided that an exploration of verbal and visual narrative can give our brand personality and let us explore that unique personality further. We did hand overs throughout the day because that is what happens in the real world. We inherit things for each project and it is our job to be able to expand on it while staying true to the brand and within the constraints. https://www.joywittyblog.com/playlab/day-3 monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654618366-FHHX793U4O7PPO1K2XUT/IMG_5489.jpg Play Lab - Day 3 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654618538-RTXO7GU0OBMDITWIDMSX/IMG_5524.jpg Play Lab - Day 3 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654639664-DKR9BC7YFCL64UDQ03HS/IMG_5532.png Play Lab - Day 3 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654637426-M6NGNSLKVDAG3C3T3188/IMG_5537.png Play Lab - Day 3 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654655998-IVS1IZIQGRPXVOEBO23O/IMG_5538.png Play Lab - Day 3 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654656166-UO1WY5RM1MAT1G03R5V2/IMG_5542.png Play Lab - Day 3 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/9548c353-0012-4251-b0fe-f7d4659306ef/IMG_5555.png Play Lab - Day 3 - Make it stand out How would a triangle dress? https://www.joywittyblog.com/playlab/day-2 monthly 0.5 2024-10-11 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/5468368a-6b40-4926-bde8-f691a07af0ba/IMG_5511.png Play Lab - Day 2 - Make it stand out This was one of our first research methods we explored and we quickly realized that though this was a fun way of exploring the triangle, we didn't learn anything new. https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/7c63a6a6-986d-4501-a371-e64e0595039e/IMG_5512.png Play Lab - Day 2 - Make it stand out At the end of the day we built a map of Elephant and Castle in the classroom. It took teamwork and communication and we were all proud of our work by the end! https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654308489-0B1QP0E05U5D2CVTDU6Y/IMG_5488.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654306406-S4AC2XCVMH79HYCWJGJJ/IMG_5490.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654310957-TB4C0ALYLU5US5I7Z1P1/IMG_5491.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654315590-AADIOXH8VRZVC81IWVYE/IMG_5494.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654319691-QACIOYD196DJBBFG60H5/IMG_5495.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654320480-TQJ4IBWCVIN0B4E4M9V3/IMG_5496.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654324955-CQH16WL2V8TF2OUHOX31/IMG_5497.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654325396-9A4G3Z5673N3EC4R7YGX/IMG_5498.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654333952-KG087KFJ1RFQ8XW3F9PE/IMG_5502.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654337164-CFKKHU4PK4CW2Y0LO6UI/IMG_5503.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654336933-IBSQEYQZO3AH92E25NDN/IMG_5504.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654339658-KPJ7FO92LNXA97I915PS/IMG_5506.jpg Play Lab - Day 2 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1728654343937-AZ7BNQMAJETH3JGOPF28/IMG_5507.jpg Play Lab - Day 2 https://www.joywittyblog.com/asynchronous-work daily 0.75 2025-06-01 https://www.joywittyblog.com/asynchronous-work/trip-to-revolt monthly 0.5 2025-06-01 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/89d4a541-8230-47e2-a077-bf98c4fefe4b/PHOTO-2025-05-19-14-37-18.jpg Asynchronous Work - Trip to Revolt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1748770678390-6I3Z1R80XZ3FNYKNDAAT/IMG_6502.jpg Asynchronous Work - Trip to Revolt https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1748770678277-JQKN4Z3OANXF9HECVU5X/IMG_6503.jpg Asynchronous Work - Trip to Revolt https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1748770707945-7S0HROFB9MRULUX2K55V/IMG_6504.jpg Asynchronous Work - Trip to Revolt https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1748770711264-Y17GJIHXTU0ZGU00DRNB/IMG_6505.jpg Asynchronous Work - Trip to Revolt https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1748770720905-NT010PWGD1HGB5X5F9KB/IMG_6507.jpg Asynchronous Work - Trip to Revolt https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1748770728577-BKYVRE346H0S9Q4ETCM6/IMG_6508.jpg Asynchronous Work - Trip to Revolt https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1748770749302-YDY0NDQ4W7OL7KANRWV3/IMG_6510.jpg Asynchronous Work - Trip to Revolt https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1748770755701-WA8NLDHXG3IOQ631PPAR/IMG_6512.jpg Asynchronous Work - Trip to Revolt https://www.joywittyblog.com/asynchronous-work/trip-to-landor monthly 0.5 2025-04-22 https://www.joywittyblog.com/asynchronous-work/trip-to-pentagram monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1745329716676-MSEUGYCT4N2VLGLAGUUG/IMG_4132.jpg Asynchronous Work - Trip to Pentagram https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1745329716692-SRYEMVAIMGF9E2T0USUH/IMG_4138.jpg Asynchronous Work - Trip to Pentagram https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1745329722230-PNIMJ0S20AMN46F0RG02/IMG_4142.jpg Asynchronous Work - Trip to Pentagram https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1745329723184-MNNPCVG2L2TMHH87DQOJ/IMG_4143.jpg Asynchronous Work - Trip to Pentagram https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1745329728610-CDA01QHS3C4SI5CSG9Q0/IMG_4149.jpg Asynchronous Work - Trip to Pentagram https://www.joywittyblog.com/asynchronous-work/unit-2amp3-week-2 monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/38207196-2ba8-4774-a7cb-3bda2b1ed9bf/Screenshot+2025-02-13+at+11.33.02.png Asynchronous Work - Unit 2&3: Week 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joywittyblog.com/asynchronous-work/unit-2amp3-week-1 monthly 0.5 2025-02-12 https://www.joywittyblog.com/asynchronous-work/week-06 monthly 0.5 2025-01-18 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/adaaaff6-e519-4528-a8d5-a283bfb4533c/Screenshot+2025-01-05+at+21.41.46.png Asynchronous Work - Week 06 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/9b9676d7-e0c0-44ea-bd64-5b62dfce43ab/Design+Musuem+Photos.png Asynchronous Work - Week 06 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joywittyblog.com/asynchronous-work/week-10-brand-strategy monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/7e8f1faf-0d51-47fe-baa8-056094c59f0c/IMG_2186.jpg Asynchronous Work - Week 10 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joywittyblog.com/asynchronous-work/week-9-brand-audience monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/cd41ea2b-7a61-43b6-bd5f-a7c224d02f63/Totebag%21.png Asynchronous Work - Week 9 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joywittyblog.com/asynchronous-work/week-8-brand-integrity monthly 0.5 2024-12-02 https://www.joywittyblog.com/asynchronous-work/week-4-brand-personality monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/c594384e-26c2-48e5-8b16-a127b2385839/at_20241025193515_2401330_dc852_78bde.jpg Asynchronous Work - Week 05 - Make it stand out Apparently I start getting horrible lip filler and wearing dark eyeliner when I’m 33 years old. Can’t wait! People say their 30s were the best! https://www.joywittyblog.com/asynchronous-work/brand-personality monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422521390-WABI73HDB7NFCG7YKI64/IMG_0453.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422527956-2V28LV0HE7C4RXDUH439/IMG_0451.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422532492-5RJNW9MZINXDFJ64N4PX/IMG_0448.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422528601-J7ETH8NT8COGFUE44GKX/IMG_0464.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422675512-B1V0R3SE8EAT9G9VG4M1/IMG_0457.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422674948-9TWXZZWVQB7GGEPQPCXK/IMG_0456.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422682103-ODCA91XW3QK13Q7KBNK5/IMG_0455.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422683956-GV4IKTP63GDHWHV5IB8M/IMG_0454.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422687292-4V8ZFPWNL7IE2KU7ZA4C/IMG_0463.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422687822-BDZJJKUS1G146ZFMGIH7/IMG_0462.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422691872-GT42EDNBAT70J3MXRDP1/IMG_0461.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422693513-K1VTSV8YN0ZQ7TB0QLAU/IMG_0460.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/1729422701276-2E521SSQM58I2FR2WVUV/IMG_0458.jpg Asynchronous Work - Week 04 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/ed456ad9-faab-48f2-91b7-8accaedb1d48/Dynamic+Writing-++Glossier.png Asynchronous Work - Week 04 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/cc848d74-291b-4b15-99d1-f61532397092/Brand+Personality+Task+2.png Asynchronous Work - Week 04 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.joywittyblog.com/asynchronous-work/week-03-brand-identity monthly 0.5 2024-12-02 https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/e77aac8c-f47e-4181-a896-3d6b70278ae8/Screenshot+2024-10-07+at+22.07.22.png Asynchronous Work - Week 03 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6706afce8644d63ef59f767a/aac479e0-f41e-4514-a26b-eda28446b0ed/Examples+of+Semiotics-02.png Asynchronous Work - Week 03 - Make it stand out The logo I chose is from the Boulder Bookstore in Boulder, CO. Their current logo is very clearly an icon. I say “very clearly” because as David Crow, 2007 explains, a photograph is an icon and the illustration of the facade of the bookstore is so detailed it is practically a photo. I chose to turn the iconic logo into a symbol because I believe that would be the biggest challenge for myself. In the past, professors have always asked me “why” when looking at my work and expect me to justify every decision I have made in the design process. It is difficult to justify a symbolic logo, maybe even impossible for if you can justify it then is it really a symbolic symbol? I made a floral illustration for the new proposed logo for Boulder Bookstore. I was loosely inspired by the wildflowers found in Colorado and decided to mirror the illustration to represent that there can be two sides to every story. Now. Does my justification of my design make it an index? I believe it could be argued. However, the average consumer would never know my justification so therefore I believe this is a symbolic logo. 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